GRASSROOTS ACTIVIST 101

Experts say a well-executed voter turn-out operation is good for an additional three to four points in a tight campaign – often the difference between winning and losing.  Unfortunately for far too many campaigns, GOTV stands for “Get On TeleVision” rather than “Get Out the Vote.”  And all too often a perfectly-run campaign will lose on Election Day simply because too many voters who support the candidate opt not to show up at the polls!

Candidates, campaign managers, precinct workers, volunteers and party leaders will all benefit from the Campaign Doctor’s “Grassroots Organization 101” workshop where you’ll learn important tips and inside secrets of ground-game operations, including….

• How to determine the Optimal Republican Vote Strength (ORVS) of your district
• How to determine EXACTLY how many votes you need to win
• Voter ID and Targeting: Hunt where the ducks are
• Secrets to getting and keeping an army of campaign volunteers
• The Top Ten things to include in your Volunteer Activist Toolkit
• A fast, inexpensive way to get yard sign locations overnight
• The little-known secrets to truly effective door-to-door campaigning
• A slightly dishonest way to get voters to give you their unlisted phone number
• How to win the Early/Absentee voting war
• Creating and maintaining GOTV tracking sheets
• How to protect yourself from election fraud (yes, it can happen to YOU!)

CANDIDATE TRAINING 101 

As Lyn Nofziger, the former Reagan adviser and political strategist said, “The purpose of running for office is to win.” And the sad fact is that most candidates don’t lose because they’re lousy candidates or because they don’t have enough money.  They lose because they run lousy campaigns.

Whether you’ve already made the decision to run for office or are merely considering it; whether you are thinking of managing a campaign or volunteering to work on one; whether you’re a party leader or grassroots activist, Candidate Training 101 is a must-attend workshop where you’ll learn important tips and inside secrets to getting off on the right foot, including….

• The 10 Worst Mistakes of Losing Candidates
• 24 campaign truths from Newt Gingrich’s guru
• 15 things to do BEFORE launching your campaign
• The 11 things every candidate should do
• How to identify and avoid the “I-disease”
• The fool-proof formula for great campaign speeches
• The 8 Commandments of public speaking
• The 20 questions you better be able to answer before talking to potential donors
• 19 different ways to contrast yourself with your opponent
• A 30-point checklist of campaign “things-to-do”

COMMUNICATIONS WORKSHOP 101

When it comes to dealing with the press, conservative candidates, party leaders and activists generally stink on ice.  Yet getting your message out through the mainstream media – where most voters get their news - is absolutely critical, especially for underfunded campaigns.  The key is in learning how to do it properly and professionally.

And when it comes to stump speeches, they’re not much better.  Tom Lehrer, one of our nation’s greatest satirical songwriters from the 50s and 60s, once said, “I feel that if a person has problems communicating the very least he can do is to shut up.”  How many times have you thought the same thing when listening to most political candidates?

Whether you’re running for office or managing a campaign; whether you’re a party leader or conservative activist trying to get your message out, Campaign Communications 101 is a must-attend workshop where you’ll learn important tips and inside secrets to developing an effective campaign message and delivering it to the masses on a shoestring budget, including….

• The all-important, little-known Strategic Message Grid
• Inside secrets to great political speeches - from an Israeli political consultant
• The red pen/blue pen test for the “I-disease” * *
• The essential components of a media list
• How to use the right “form” when submitting news releases
• A 10-point checklist for getting news releases covered by the news
• The seven most common subjects for campaign news releases
• Tips on how to get the media to notice your media release
• Ten ways to make your press releases more “newsworthy”
• The 12 Immutable Laws for dealing with the press
• Nightmare examples of how NOT to deal with the press